Love, Breakups, Zindagi

In the season of love and break ups, patch ups and live ins, arrives a flick that is being touted as a refreshing departure from the clichéd fare that cinephiles have been weaned on. Love Breakups Zindagi, that is

At a suburban Mumbai multiplex a swarm of channel crews and journalists were in attendance at the 'first look' event of Love Breakups Zindagi, crafted under the Born Free Entertainment Pvt. Ltd. banner in association with Sahara Motion Pictures

Born Free Entertainment, the brainchild of Dia Mirza, Zayed Khan and Sahil Sangha will serve their premier production, Love Breakups Zindagi, that is being touted as a "romantic comedy" and one that showcases Sahil Sangha in the directorial seat as a first too.

Having penned the script himself, Sangha said that since he'd lived with the characters for a couple of months" he felt that directing it himself would be the best option

The debutant director says that he found "ideal partners" in Dia and Zayed, since they "shared the same kind of equation" on several levels with him.

Describing Sangha as a "brother for life" and Dia as a "sweet girl" and a "tigress" whom he adored, Zayed Khan expressed his elation at having turned co producer on the flick. Dia Mirza, looking fetching in a brown ensemble, wasn't lagging behind in expressing her sentiments either. "I hope that you enjoy this film as much as we enjoyed making it. It's a film for everyone and I'm sure that the audience will identify with our movie," she said. .

Sandhya Mridul, the casting director on the flick revealed that Cyrus Sahukar, who's been synonymous with comedy, was playing a "serious character" for the first time and has justified the faith that she had reposed in him when she handpicked him for the role of Govind in the flick. Tisca Chopra, enacting Sheela in the movie hailed it as "one of the best roles" of her career and revealed that she too would be visible in a dance number 

A record 20 segments of videos ("each of short duration of a few minutes") would be unleashed on social networking sites periodically to "retain and step up the interest on the film

Dia Mirza, Zayed Khan, Cyrus Sahukar, Tisca Chopra, Satyadeep Misra, Pallavi Sharda, Auritra Ghosh, Vaibhav Talwar and Umang Jain form the principal cast of Love Breakups Zindagi

And surely, as the cast interacted with the media crew, it was evident that this was an eventful day in their lives too