Film merchandise has always been a rage ever since ‘Krish’ started a trend with masks and jackets belonging to the superhero from the film. Apart from taking film endorsements to another level, it has been a retailer’s ultimate fantasy
Imran Khan, Vir Das and Kunal Roy Kapoor got together to endorse the brand of t-shirts that had messages from their latest, ‘Delhi Belly’ at an exhibition in Mumbai
Producer Aamir Khan came up with the idea of promoting the songs of the film through t-shirt messages that either spelled the lyrics or had whacky graphics that represent the feel of the movie
The 'Delhi Belly' trio at the t-shirt exhibition
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